FOR IMMEDIATE RELEASE
September 15, 2001 --
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Dear prospective client,
You have been assigned the gruesome task of
selecting the transportation service for your company's executives or
guests. You may have shuffled through several companies, comparing
prices, minimums, and vehicles. If you are only shopping for the lowest
price, you will likely be frustrated with your limousine experience.
Besides the risk of hiring an unlicensed or uninsured vehicle, the
companies that promise "taxi cab fares" usually provide taxi cab level
service. CSIINTERNATIONAL has never professed to
anyone that we are the cheapest service in the area....nor honestly
have we ever wanted that reputation!
If you
already use a transportation service, but can no longer tolerate
excuses from them, you have come to the right place. Our NO
EXCUSES PROMISE,
the only one of its kind in the industry guarantees that your car will
be waiting for you on time or the transfer (or first hour of your
charter) is free*!
CSIINTERNATIONAL only employs
professional chauffeurs, not conventional "limo drivers". Courtesy and
efficiency are key to all our drivers. They are professionals who know
the best routes to all your destinations. To expedite your travel, they
keep informed of traffic and road conditions before departure and en
route. To ensure fast dispatch our drivers are equipped with digital
pagers and cellular phones for quick problem solving.
And now a little bit about our pricing structure
Most of our prospective clients would never take
their clients to the least expensive restaurant when attempting to
close an important deal. They would not try to impress their new bride
at the least expensive hotel on their wedding night. They understand
that there is some correlation between price and level of service. And
yet, many people hire a limousine service for the first time based on
price alone with the erroneous impression that a limo is a limo. Some
prospective clients think they qualify their limo service by asking
what year model the car is, or how long it is. Professional meeting
planners understand that the quality of a limo service is a function of
attitude, consistency and presentation of drivers and vehicles, rather
than just the longest and fanciest limos.
Before
we go any further, I should tell you that we are not the least
expensive transportation option available, even amongst other limousine
services. You will find some of those competing for the most A's in the
phone book. Nor are we as expensive as th e
companies with the huge
Yellow Page ads, since we do not have to pass that cost to you.
I should also warn you that if you select your
service based on price alone, you will likely be frustrated with your
transportation experience, just as you would if you were to select the
least expensive restaurant or hotel. Therefore, I feel that I must
justify to you why you should choose CSIINTERNATIONAL, even though you may
have less costly alternatives.
1) Our chauffeurs are our most prized asset. They
undergo background investigations and receive ongoing customer service
training. They are familiar with Baltimore's points of interest as well
as main places of business and recreation and are equipped with digital
pagers and cellular telephones. Thus, your chauffeur is your onboard
concierge.
2) Our fleet is made up of the newest and finest
luxury corporate sedans, stretch limousines , vans, SUV and limo buses
in
the Baltimore / Washington DC area and our vehicles bear no signage
promoting our service.
3) CSIINTERNATIONAL only maintains NO
advertising in the Yellow Page directories. So how then do we get the
bulk of our business? Well, we are counting on you to be the bulk of
our marketing. In fact, most of our business comes from our existing
client referrals. That to us is the most impressive statement that we
can make about CSIINTERNATIONAL and its commitment to
our clients.
4) CSIINTERNATIONAL is licensed and
insured beyond Maryland law requirements. Although you might expect a
limousine service that is in the Yellow Pages or on the internet to be
licensed and insured, it is often not the case. Most clients do not
realize that they can be personally liable (and have been sued by
accident victims in the past) because they were passengers who
hired an
uninsured limousine service. Our insurance in on file with the Public
Service Commission for $1.5M, well in excess of the $50,000 Maryland
state requirements.
5) We are a professional ground transportation
service. That means we are a full-time service operating 365 days a
year and staffed by real employees, as opposed to an answering service
or machine in a residence. To you, that means that you will see a
professional chauffeur stepping out of a garaged and detailed vehicle
as opposed to a hurried fellow fumbling between fast food bags and
cellular phones. If you are determined to find the lowest cost between
points A and B, CSIINTERNATIONAL is the wrong service
for you. We cater to the clients who are educated in their choices and
choose the best for themselves and their clients. CSIINTERNATIONAL
strives to earn your business each and every day and it shows in our
performance.
Patient and experienced drivers, highly valued for
their professional skills and lavish attention to passenger needs are
ready to serve you. Our courteous, reliable, and well dressed drivers
are always on time and well informed. Services such as opening doors,
helping with luggage, curbside assistance, airport gate greeting, and
suit & tie attire are all standard.
Our knowledgeable sales staff are eagerly waiting
to assist you 24-hours a day
. We are fast, friendly, and
flexible. CSIINTERNATIONAL welcomes corporate
accounts, production companies, travel agencies, large scaled events,
or other high volume accounts and our customer service department can
quickly process your application.
Thank
you for the opportunity to introduce CSIINTERNATIONAL
to you, and your patience with this letter. Please do not hesitate to
contact us if we may answer any questions or fulfill any special
requests. We look forward to earning your referrals. In your quest to
find the best service and value for you or your company, kindly
consider reliability and track record instead of catchy slogans, false
promises or cut rate prices.
Sincerely,
Our Executive Staff
CSIINTERNATIONAL, Incorporated
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